Client: Academy Sports + Outdoors
Agency: In-House
Role: Concepting/Copywriting
The Holidays to a retailer are like the Super Bowl to a football team, and the challenge is keeping creative fresh and interesting for a campaign that happens yearly. So we dialed up the fun and humor and brought Santa – the man, the myth, the legend himself – into our sports and outdoors world. This campaign led to our most successful holiday season in many years.