Client: Boy Scouts of America – Sam Houston Area Council
Agency: Love Advertising – Houston, TX
Role: Concepting/Copywriting
The nation’s largest council of the Boy Scouts of America was celebrating its centennial anniversary and wanted to launch a capital campaign to energize their growth and allow them to modernize camp facilities. We created video, print, and interactive materials that engaged donors on an emotional level and inspired them to empower boys to do great things in the future.