Client: Bacardi Rum
Agency: Moosylvania, St. Louis MO
Role: Copywriting
Bacardi was on the last leg of a three-year partnership with the NBA...a partnership that up to that point had underachieved in ROI. We were tasked with making a strong push in this final year to revitalize the partnership. Based on their unimpeachable legacy, we built a campaign around that idea that Bacardi is the undefeated champion of spirits.